• Mapp Marketing Cloud combines the power of predictive analytics, data-driven insights, and cross-channel marketing automation to help brands connect with their customers and reach greater revenue.

• At Teradata Marketing Applications (now Mapp), within the Strategic Business Services team, I provided consultancy to clients and Teradata professional services teams on Real Time Decisioning and Digital Marketing offerings.

• Presented a detailed global-local model project plan for implementing a worldwide RTIM Decisioning project with CoE in Paris.

• Investigated an RTIM (with Celebrus) issue related to offers across several categories

• Created use cases for DMP pre-sales opportunity on how pixel tracking can help convert leads to customers.

• Created use cases for abandoned online applications and how DMP can help with targeted outbound campaigns.

• Analysed data on declining targeting, click-open rates and increasing unsubscribes for newsletter subscriptions, through the use of Digital Messaging Centre and proposed marketing segmentation changes based on historical trends and customer preferences.

Aldermore Bank & TalkTalk

• Analysed email campaign’s ‘Click & Open Rate’ data to improve targeting frequency.

MBNA

• Explored DMP Pre-sales opportunity.