Cognizant
About cognizant
Cognizant is an outstanding technology services partner to the world's top companies, engineering modern business to improve every day life.Â
As a part of Cognizant's high-performing team, I provided consultancy to clients on Decision and Data Management platforms to support with their Digital Transformation programmes.
Vodafone group
Key Responsibilities
Led the RFI for Multi-Channel Campaign Management programme (Pega Marketing & Personalisation) for 21 Op. Cos, advising on a global operating model, delivery methodology, resourcing & rollout plans, and organisational capability.
Key Achievements
Formed a small team of Bid Manager, Senior Manager, and Enterprise Consultant, taking advice from a Senior Director
Completed and submitted the RFI in time and furnished with complete details, even when senior leadership was not fully convinced if the company had adequate experience in decisioning implementation.
manchester city football club
Key Responsibilities
Performed vendor evaluation of Pega Marketing v/s Salesforce Marketing Cloud on behalf of MCFC
Key Achievements
Researched, validated and documented the pros and cons of both Pega and Salesforce application. This helped MCFC with guidance on selecting the best fit CRM application for their requirements.
american express
Key Responsibilities
Presented Next Best Action concepts during a decisioning product pre-sales opportunity within Amex UK
Understood the geographic separation of the businesses and how it impacts the current technology landscape, with the programme manager and ground teams
Key Achievements
Proposed a solution for multi-app CDH installation with clearly separate and well-defined roles and responsibilities so that one geographical line of business does not impact another
barclays bank plc
Key Responsibilities
Proactively identified potential for decisioning technology solutions to enhance Barclays' operations
Key Achievements
Leveraging my experience, I developed a DMP product selection proposal for a client. While introducing CDH decisioning at that time was premature due to business priorities, I identified potential new business opportunities within the data management platform space
other noticable work
Key Responsibilities
Explored additional sectors for decisioning use cases
Key Achievements
Created market research papers for Cognizant on Decisioning use cases in the Retail and Digital industries