portfolio
EXPERIENCE
kindred group (acquired by FDJ)
Kindred Group, acquired by FDJ in 2024, focusses on keeping millions of players safe while offering a thrilling entertainment experience across all unique brands.
Marketing transformation improved customer engagement and visibility of its gambling products (sportsbook betting, casino, bingo, and poker) across 9 brands and 17 markets
I served as a Head of Customer Decisioning, Reporting to Director of Marketing Intelligence and seeking advice directly from the Chief Marketing Officer.
I expanded this role beyond the original job profile of a Decisioning Subject Matter Expert.
axioms consulting ltd
Managed contract and freelancing work for top british companies via Axioms Consulting.
infosys technologies
Infosys is a global leader in next-generation digital services and consulting.
My role was to help clients in their digital transformation journey within the Pega space.
cognizant technologies
Cognizant is an outstanding technology services partner to the world's top companies, engineering modern business to improve every day life.
As a part of Cognizant's high-performing team, I provided consultancy to clients on Decision and Data Management platforms to support with their Digital Transformation programmes.
teradata marketing apps (divestiture to mapp)
Mapp Marketing Cloud combines the power of predictive analytics, data-driven insights, and cross-channel marketing automation to help brands connect with their customers and reach greater revenue.
At Teradata Marketing Applications (now Mapp), within the Strategic Business Services team, I provided consultancy to clients and Teradata professional services teams on Real Time Decisioning and Digital Marketing offerings.
merkle (acquired comet gc, acquired by dentsu)
Comet, acquired by a Merkle in 2016, was the the customer interaction experts delivering solutions for marketing automation, CRM and customer experience worldwide.
Merkle, acquired by Dentsu International in 2020, is a data-driven customer experience company, delivering transformational work for the world's leading brands.
I provided Real-Time & Batch Decisioning expertise using Chordiant CRM suite and Pega Customer Decision Hub and Pega Platform to provide Next Best Action recommentations for Engagement, Retentions and Growth, to clients across the globe with multi-cultural cross-functional teams.
Jacada (acquired by uniphore)
Jacada, acquired by Uniphone in 2021, utilised innovative low code/no code platform to provide process optimisation and application integration solutions for customer service operations.
In professional services, I was involved in technical management, support and pre-sales activities.
tech mahindra (formerly mahindra-british telecom)
Tech Mahindra, changed name from Mahindra-British Telecom in 2006, is a customer-centric and purpose-led company delivering best-in-class technology led business solutions.
Started my career at this company after a 1 year software engineering an management course run by a subsidary called Mahindra Institute of Sofware Engineering and Management, now ceased trading.
Joined as a Software Engineer in Mumbai, progressing to Platform Operations Manager in Milton Keynes, learning valuable technical and professional skills over the course of 7 years.
INDUSTRY AND CLIENTS
Telecommunications
banking and financial services
gaming and entertainment
energy
media and broadcasting
retail clients
government
