Cognizant

• Cognizant is an outstanding technology services partner to the world's top companies, engineering modern business to improve every day life. 

• As a part of Cognizant's high-performing team, I provided consultancy to clients on Decision and Data Management platforms to support with their Digital Transformation programmes.

Key Responsibilities

• Led the RFI for Multi-Channel Campaign Management programme (Pega Marketing & Personalisation) for 21 Op. Cos, advising on a global operating model, delivery methodology, resourcing & rollout plans, and organisational capability.

Key Achievements

• Formed a small team of Bid Manager, Senior Manager, and Enterprise Consultant, taking advice from a Senior Director

• Completed and submitted the RFI in time and furnished with complete details, even when senior leadership was not fully convinced if the company had adequate experience in decisioning implementation.

Key Responsibilities

• Performed vendor evaluation of Pega Marketing v/s Salesforce Marketing Cloud on behalf of MCFC

Key Achievements

• Researched, validated and documented the pros and cons of both Pega and Salesforce application. This helped MCFC with guidance on selecting the best fit CRM application for their requirements.

Key Responsibilities

• Presented Next Best Action concepts during a decisioning product pre-sales opportunity within Amex UK

• Understood the geographic separation of the businesses and how it impacts the current technology landscape, with the programme manager and ground teams

Key Achievements

• Proposed a solution for multi-app CDH installation with clearly separate and well-defined roles and responsibilities so that one geographical line of business does not impact another

Key Responsibilities

• Proactively identified potential for decisioning technology solutions to enhance Barclays' operations

Key Achievements

• Leveraging my experience, I developed a DMP product selection proposal for a client. While introducing CDH decisioning at that time was premature due to business priorities, I identified potential new business opportunities within the data management platform space

Key Responsibilities

• Explored additional sectors for decisioning use cases

Key Achievements

• Created market research papers for Cognizant on Decisioning use cases in the Retail and Digital industries